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How to Grow a Real Estate Business in Pensacola, Florida

In 2023, people all over the United States are leaving their 9 to 5 careers for more flexible options, often looking to make “passive income,” meaning making money while you’re not working.

A great way to make passive income is to invest in real estate and lease out your properties, and if you live in Pensacola, Florida, you’re in the perfect market to do just that.

Pensacola Real Estate Market

The real estate market in Pensacola, Florida, has been quickly growing since 2016. The average days on the market have dropped significantly from 96 days in 2016 to 66 days in 2020, and the average price of a home sale is only increasing based on HomeLight’s market research.

With the market in a national cooling period, if you want to buy property in Pensacola, you might be concerned about the right time to buy. Pensacola is a great location for investment home buying with high appreciation percentages. 

In the HomeLight article, 4 Signs That the US Housing Market Has Peaked – and How it Affects You, the cooling of the market over the past year is discussed in depth, but there’s no need to panic. The market ebbs and flows, and no signs are currently pointing towards a market crisis, as we saw in 2008.

This can be good if you’re looking to invest in real estate. Although interest rates are rising, more homes are available on the market, so housing prices might be slightly lower. This means you could buy more homes for less if you want to invest!

Pensacola Real Estate Investment Opportunities

There are many different business opportunities in real estate to explore. Investors can buy buildings to lease to renters, purchase properties to flip, get into retail properties, or even buy land to build future homes.

However you are looking to invest in real estate, HomeLight has tools that can help. To find a qualified real estate agent in the Pensacola area, use HomeLight’s agent matching tool. If you want to rent your property, you can find some great, easy-to-follow information in the article How to Successfully Rent Your House: A Step-by-Step Guide.

To get into flipping properties, you can start building your knowledge on HomeLight. Check out the article New to Flipping Homes? 12 Rules Seasoned Investors Live By to start your house-flipping journey!

Wrapping up

Regardless of market fluctuations, investing in real estate is a proven method to make money and could be the perfect way to make passive income for you and your family.

Similar to the stock market, real estate prices and profits ebb and flow, but you will likely get a return on your investment.

By doing diligent research, crunching your numbers, and using these tools and ideas, you’ll be a real estate guru in no time!


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